Financial Aid Strategy Session
Navigating financial aid can be overwhelming, but you don’t have to do it alone.
Our Financial Aid Strategy Session is your opportunity to get personalized
advice from a seasoned financial aid expert.
$299
Financial Aid Strategy Session is provided by College Aid Pro, Inc. (CAP).
We will share your information with CAP so that CAP can provide you the service that you are purchasing.
What you can expect:
1:1 Session with an Expert
Speak directly with a financial aid professional who understands the ins and outs of the process.
Clarify Your Questions
Get all your questions answered and gain confidence in your next steps.
Tailored Guidance
Get advice specific to your family’s situation, whether it’s maximizing your aid, understanding forms, or navigating tricky deadlines.
Actionable Advice
Leave with clear, practical strategies that will help you secure the financial aid you need to make college more affordable.
Meet Our Experts
 Peg KeoughDirector Of Education College Aid Pro Meet Peg |
 Ryan CallahanFinancial Aid Director Harvard Medical School Meet Ryan |
 Josh DeMaioDirector of Student Funding Meet Josh |
 J.P. SchmidtFormer Director of Financial Aid Meet J.P. |
 Kevin MurphyCollege Planning Expert Meet Kevin |
 Jason SloneCollege Planning Expert Meet Jason |
 Dan MagaCollege Planning Expert Meet Dan |
Peg Keough
Director Of Education
College Aid Pro
Peg Keough is a college financial planner who specializes in working with parents who have college-bound high school kids. Through her guidance, parents take a proactive role in creating a comprehensive college funding plan to maximize financial aid and discounts on the cost of college.
Peg’s background in financial planning and investments, coupled with her expertise in college financial planning make her uniquely qualified to support families. She has also been through this process with her twin children, so she gets it. Peg is a recognized thought leader and frequent speaker at schools and organizations. She is a member of the Higher Education Consultants Association (HECA), the Pacific Northwest Association for College Admission Counseling (PNACAC), and the National College Advocacy Group (NCAG). Peg holds degrees from Cornell University and Indiana University.
Ryan Callahan
Financial Aid Director Harvard Medical School
Ryan brings over 15 years of expertise in financial aid and need analysis, currently serving as the Director of Financial Aid at Harvard Medical School. He began his career as an Assistant Director of Financial Aid at Boston College, where he earned a Master’s Degree in Higher Education. His journey then took him to MIT, where he served as the Associate Director of Financial Aid.
Ryan has spent most of his career supporting students at elite educational institutions, gaining a deep understanding of how crucial financial aid is to making private education accessible for families. His passion for financial aid grew as he saw firsthand how need-based aid positively impacted the students he advised.
Josh DeMaio
Director of Student Funding
MIT Sloan School of Management
Josh began his career in higher education shortly after completing his undergraduate degree at Boston College. With 20 years of experience in the industry, he has held various roles, helping students and parents navigate the complexities of financing a college education. Josh earned both his B.A. and M.B.A. from Boston College, and a second Master’s degree from UMass-Boston. He is also a certified Project Manager.
Currently, Josh serves as the Director of Student Funding at the MIT Sloan School of Management, focusing on graduate students after many years of working directly with undergraduate students and their families.
J.P. Schmidt
Former Director of Financial Aid University of Southern California
JP is a former Financial Aid Director at the University of Southern California, where he worked closely with the admissions office to help families understand how to afford college. Since 2001, he has used his insider knowledge to help thousands of families qualify for more financial aid and secure additional scholarships and grants.
With extensive experience in navigating the complexities of the FAFSA and CSS Profile, JP also provides expert guidance on financial aid appeals when necessary. His deep understanding of the financial aid process, combined with his nationwide network of college admissions and financial professionals, allows him to stay informed and offer up-to-date support to families seeking financial assistance for college.
JP is committed to helping families maximize their financial aid opportunities and make college more affordable.
Kevin Murphy
College Planning Expert
College Aid Pro
Kevin Murphy began his career in college planning after recognizing the challenges families face when navigating the college financial aid process. Since 2018, he has guided nearly 1,000 families through the complexities of college funding, helping them secure the financial resources needed to make higher education accessible.
Kevin is widely recognized as a trusted advisor in the college planning industry, delivering customized strategies to maximize financial aid and scholarships. His expertise in the financial aid process and commitment to helping families understand their options has established him as a leading resource in the field.
Kevin is dedicated to simplifying the college funding journey, empowering families to confidently manage one of the most significant financial decisions of their lives.
Jason Slone
College Planning Expert
College Aid Pro
Jason Slone, PhD, CCFC, brings over 20 years of experience in higher education as a Professor, Department Chair, and Dean. He is also a Certified College Financial Consultant.
Jason holds a BA from the College of Wooster, an MA from The Ohio State University, and a PhD from Western Michigan University.
As a father of three, with two currently in college and set to graduate debt-free, Jason has a deep personal understanding of the challenges families face in financing higher education. His expertise in both finance and college planning equips him to help families navigate the complexities of paying for college without the burden of debt.
Dan Maga
College Planning Expert
College Aid Pro
Since 2004, Dan Maga has helped parents on the North Shore of Chicago pay for their children's college educations in the most tax-efficient way. With a degree in Consumer Economics from the University of Illinois, he brings extensive expertise in college financing strategies, focusing on maximizing savings and utilizing available financial aid opportunities.
Dan is committed to empowering families to reduce the financial burden of higher education while aligning with their long-term financial goals. He believes that, with the right guidance, every parent can save money on college costs and make smarter financial decisions throughout the college planning process.
Maximize Your Aid with a Smart Plan
Start today—let’s work together to make college more affordable.
Financial Aid Strategy Session is provided by College Aid Pro, Inc. (CAP).
We will share your information with CAP so that CAP can provide you the service that you are purchasing.